Branding and marketing material

Full Cycle Bike Shop offers high-quality products and service to their customers. Their brand needed to be fun, edgy and fresh while maintaining a professional look. For the logo, we used a combination of bicycle components and typography to create a sense of movement and direction. The same approach is used in all their marketing material, from newspaper ads, web banners, stickers, to sales labels and t-shirts.

Logo and website

Full Cycle Bike Shop logo
Full Cycle website (home)
Full Cycle website (product category display)
Full Cycle website (single product display)

WEBSITE: fullcycle.ca

Web banners, sliders and Facebook graphics

Full Cycle Kona bike show Facebook post art
Full Cycle Tour de France slider art
Full Cycle Facebook cover art
Full Cycle Facebook cover art
Full Cycle ‘Blowout’ slider art
Full Cycle Bike Shop t-shirts
Full Cycle Bike Shop t-shirts

Local newspaper advertising

Full Cycle black-and-white local french language newspaper ad
Full Cycle black-and-white local newspaper ad
Full Cycle Bike Shop photo montage of label, decal, signage (in shop)

OTHER MATERIAL

Full Cycle business card (front)
Full Cycle business card (back)
Full Cycle Bike Shop decal