Lightning Media Inc. prides itself on its creative approach to crafting the English language for public and private enterprise, and wanted to put its best foot forward visually. They needed a logo and website to capture that spirit. As this client had no existing brand, we were excited about the wide-open opportunity to explore the right imagery for conveying their intent and offerings. By incorporating a lightning-bolt into a stylized pencil, we blended traditional methods of communication with the reality of creating and delivering a message in the digital age.