UOPress, uOttawa’s university press, was looking for a new look that would bring it to the forefront as Canada’s oldest university press and only North American bilingual press. Simzer created a series of unique watercolour hexagons along with a new logotype. The new brand was rolled out over several months. It needed the flexibility to be applied across many different media, yet still be recognizable as a uOttawa pillar. Catalogs, brochures, factsheets, web banners, tote bags, stationery, invitation cards, posters and display banners were created to capture this new look.