Polytechnics Canada represents leading research-intensive, publicly funded polytechnics, colleges and institutes of technology in Canada. Each member plays a very critical role in enhancing Canada’s productivity and innovation.
Our approach to the redesign of Polytechnics Canada’s website was a clean layout with lots of white space, engaging photography, and simple use of brand colours.
This streamlined website offers a clear path to content and delivers a great user experience whether on desktop, tablet, or mobile.
The main objective in the redesign of Polytechnics Canada’s website was the restructuring of content to create a clearer, more concise site architecture that was easy to navigate.
The main objective in the redesign of Polytechnics Canada’s website was the restructuring of content to create a clearer, more concise site architecture that was easy to navigate.
In order to ensure brand familiarity, imagery was taken from Polytechnics Canada’s compendia and other marketing material.
With research at its core, a large part of the group’s knowledge on the Canadian polytechnic landscape is published throughout the year as compendia.
Each compendium has a specific focus, such as the future of the workforce, and the skilled trades, yet also adheres to brand standards for consistency and familiarity.
A large part of the group’s knowledge on the Canadian polytechnic landscape is published throughout the year as compendia. Each compendium is designed around a specific focus, and adheres to Polytechnic Canada’s brand standards in order to maintain consistency and familiarity.